Logotip za autopraonice je naručen od tvrtke koja se bavim tom djelatnošču dugi niz godina i u samom je vrhu te djelatnosti. Logotip ili takozvani logo je osnovni grafički prikaz nekog poslovnog subjekta, firme, udruge. On najčešće daje grafičke elemente koji će se prožimati kroz cijeli brend, proizvod ili uslugu. Time logotip treba biti prepoznatljiv, upečatljiv, pregledan te primjenjen digitalno ili tiskano kroz različite medije. Logotipi su time temelj svakog vizualnog identiteta neke firme ili poslovnog subjekta, te se izradi logotipa treba pristupiti racionalno i u skladu sa grafičkim standardima. Logotip ima funkciju predstavljanja i komunikacije tvrtke prema krajnjim korisnicima ili mogućim klijentima, te je kao takav najbitniji element vizualnog standarda svake tvrtke.
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