USB stikovi služe kao odlična promocija jer svojim izgledom ili otisnutom porukom, komuniciraju za vas i vašu tvrtku, te vas predstavljaju u najboljem svjetlu. USB stikovi imaju ulogu informiranja o proizvodu, uslugama ili brendu prema vašim postojećim korisnicima ili budućim klijentima. Promocija putem USB stikova preuzima veznu funkciju izmedju inicijative poduzeća i prodaje na tržištu. Pod promocijom se podrazumevaju svi akti tokom prenošenja informacije potencijalnom klijentu sa svrhom promjene znanja, odluka, očekivanja i ponašanja. USB stikovi su u novije vrijeme vrlo atraktivan promotivan poklon, te ga odabirao tvrtke koje izrazito vode računa o svom rejtingu tvrtke. S obzirom da spadaju u kategoriju skupljih proomocija odabiru se za blagdanska ili sajamska darivanja.
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